How will you PrEP for The Latex Ball?
Welcome to the ballroom of the future, where categories evolve, statuses change, but LATEX is forever.
The 36th Annual Latex Ball returns with the theme “1000 Nights,” reflecting what it means to prepare, protect, and perform. This year’s campaign dives into the past, present, and future of building effects—from the creative process of getting ready for a ball to the evolving practices of safer sex and HIV prevention.
Our visuals spotlight an intergenerational cast of ballroom’s pioneers, legends, statements, and stars: Stephanie, Rebel Alpha Omega, Tutu West, Junior LaBeija, G Xtravaganza, and Primo Donyale Luna; all icons who reflect the legacy and continued evolution of the scene.
Director & Photographer Sailey Williams | DP Curts D’amour
Photo/Video Assistant Jonathan Saldana, Davis, Mateo R | VFX Greg Pesochin
Style Director Chad G | Grooming Miyako J | Set Design G Xtravaganza x SWM
production manger: Christine N & Louie G. | production company: SWMedia, LLC
presented by Gilead Sciences, GMHC, TENz
TENz and SWM Creative Studio were proud to curate the visuals and messaging for the 2025 edition of The Latex Ball.
A flagship event by GMHC, The Latex Ball has built a legacy rooted in HIV prevention, community empowerment, and experiential innovation. SWM’s creative direction sought to honor and expand that legacy by producing a multi-platform print and digital campaign under the theme: “Get Your Effects!” a call to action that draws a parallel between preparing for the ballroom floor and preparing for your sexual health future.
This campaign spotlighted the importance of both tradition and innovation in prevention, while celebrating the artistry, confidence, and self-expression that define ballroom culture.
With a dynamic cast of ballroom Legends, Statements, and Stars, SWM developed a vibrant suite of still and motion assets — including personal testimonials — that enriched both the in-person experience at Terminal 5 and the broader virtual campaign.
